IT-BAGS Pt.I , 2022
It Bags is a speculative research project that aims to define the "IT" factor by Elizaveta Federmesser and Carl Rethmann
Thesis 1: Design is at the core of "IT" items. Is every new It bag a remix of a previous one?
Using AI as a trend forecasting machine, Federmesser and Rethmann produce a collection of It bags for the Spring/Summer 2023 season.These new designs are based on a dataset of pictures of iconic it bags from history. An e-commerce environment aims to legitimize the collection's "IT" status.
Result: The project was a part of "Screenwear" exhibition at Design Museum Den Bosch
See IT-BAGS Pt.II
See IT-BAGS Pt.III
IT-BAGS Pt.I , 2022
It Bags is a speculative research project that aims to define the "IT" factor by Elizaveta Federmesser and Carl Rethmann
Thesis 1: Design is at the core of "IT" items. Is every new It bag a remix of a previous one?
Using AI as a trend forecasting machine, Federmesser and Rethmann produce a collection of It bags for the Spring/Summer 2023 season.These new designs are based on a dataset of pictures of iconic it bags from history. An e-commerce environment aims to legitimize the collection's "IT" status.
Result: The project was a part of "Screenwear" exhibition at Design Museum Den Bosch
See IT-BAGS Pt.II
See IT-BAGS Pt.III