IT BAGS Pt.III, 2023
IT Bags is a speculative research project that aims to define the "IT" factor by Elizaveta Federmesser and Carl Rethmann
Thesis 3: Celebrity endorsement is a key indicator of an "IT" status of an item. Value is created by the association.
To test this thesis, a promotional campaign of paparazzi photos and selfies of celebrities holding the IT bags from the collection was AI-generated.
Result: This generated celebrity seeding strategy propelled this speculative design research project onto the pages of an actual trend forecast. The bags were stated as Unachievable Luxury.
See IT BAGS Pt.I
See IT BAGS Pt.II
IT BAGS Pt.III, 2023
IT Bags is a speculative research project that aims to define the "IT" factor by Elizaveta Federmesser and Carl Rethmann
Thesis 3: Celebrity endorsement is a key indicator of an "IT" status of an item. Value is created by the association.
To test this thesis, a promotional campaign of paparazzi photos and selfies of celebrities holding the IT bags from the collection was AI-generated.
Result: This generated celebrity seeding strategy propelled this speculative design research project onto the pages of an actual trend forecast. The bags were stated as Unachievable Luxury.
See IT BAGS Pt.I
See IT BAGS Pt.II